Just one feed helps to stabilise baby’s blood sugars and provides a first immunisation.

After 6 weeks your baby has half the risk of chest infections now and until he is 7 years old.

After 2 months your baby will have lower risk of food allergies when he reaches 3 years of age.

After 4 months your baby has half the risk of ear infections, is 5 times less likely to go into hospital with diarrhoea, has a reduced risk of asthma and the protection continues for the next six years.

After 6 months your baby has a lower risk of eczema until she is 6 years old.

Is a complete food containing everything needed for the first half year of life

Satisfies both hunger and thirst, extra water is not needed

Increases a baby’s resistance to infection and disease, protecting against diarrhoea, meningitis, pneumonia, Urinary Tract Infections, respiratory illnesses, and ear infections.

Provides protection from chronic diseases including crohn’s disease, ulcerative colitis, hodgkin’s disease, insulin dependent diabetes, and childhood lymphomas

Lessens the risk of allergy and food intolerance

Is always convenient, cheap and always there when you need it

Is always fresh clean and safe

Quickly soothes a fussy, unhappy baby

Helps your uterus return to normal sooner after childbirth

Reduces future risk of osteoporosis and pre menopausal breast cancer

Gives you a chance to sit down during the day and rest as you breastfeed

Allows you to spend time with your baby

Less time taken off work in future caring for sick children

Makes you feel good because you know you are giving your baby the best possible start